Starry Brand System

Role: Senior Program Manager

Working with my pals at Studio Mega, we built out a super fun and robust identity toolkit drafting off the logo and packaging design established by the brand design team at PepsiCo. We created a suite of 3D objects, an expressive type system, patterns, and art direction to appeal to a new gen of lem & lime lovers.

We then extended this system to a variety of out of home experiences, including an engaging web experience, launch activation during NBA All-Star Weekend, and NBA stadium graphics.

We had a very quick turnaround to get a cohesive brand system in place and documented for the launch components as well as handoff to social, production, PR, and marketing agency partners. I developed a comprehensive project plan with key milestones, established a regular check-in cadence with our wonderful PepsiCo clients to keep us moving, and secured resources to ensure components were completed in time for each phase of the launch.