Pair of Thieves Hustle Campaign

Role: Senior Program Manager

With the crew at Studio Mega, I produced this multi-channel launch campaign to introduce the Pair of Thieves Hustle apparel line. We partnered to formalize the campaign identity system, created a robust campaign playbook, and executed a digital and social campaign to search for 5 ambassadors to create content showcasing how they Hustle.

We combed through 1000+ submissions to narrow down folks who truly represented the Hustle ethos, directed their content creation remotely and then brought it all together in an anthem video, product-focused cutdowns, social posts, digital ads, and email campaign content.

My understanding of post-production and how an edit comes together paired with experience doing many UGC shoots during Covid was key here. I helped our creative team document clear content capture guidelines for our ambassadors to create quality content and set us up for success in the edit.